In 2017–2019, I worked on the small creative team responsible for rebranding the Craftsman Tools brand for Stanley Black and Decker.
I contributed to the development of a brand new visual design language and brand book needed to swiftly relaunch Craftsman to market.
I created new package design systems for a wide variety of products, iconography standards, in-store merchandising and POP displays, online storefronts, and more.